Adidas announced a new collaboration with Mercedes-AMG Petronas F1 in their new press release on January 7, 2025. This is the first time Adidas will be collaborating with a brand for Formula 1.

Adidas said it will create a complete range of apparel, footwear and accessories for the entire team as well as fans.

Mercedes have signed a sponsorship deal with Adidas which will see the German apparel company supply the team's kit for the 2025 season.

This shift mirrors the sport’s surging popularity in new and emerging markets, with North America now boasting three Grand ...

German apparel and footwear brand Adidas will enter Formula One as kit suppliers to the Mercedes Formula One team in a multi-year partnership announced on Tuesday for the new post-Lewis Hamilton era.

The 2025 season was already going to be a year of transition for the Mercedes Formula 1 team. With longtime championship ...

Mercedes were on the look-out for a new clothing and apparel partner to replace previous sponsors Tommy Hilfiger and Puma following Lewis Hamilton's decision to leave ...

Mercedes Formula 1 star George Russell has teased a new partnership ahead of the 2025 season following Lewis Hamilton 's exit ...

German sporting goods giant Adidas will return to Formula 1 in 2025 after signing a multi-year deal on Tuesday to become Mercedes' official team partner. The eight-time Constructors Champions had ...

As part of this multi-year partnership, Adidas will create custom team kits, fan apparel, footwear, accessories, and ...

German apparel and footwear brand Adidas will enter Formula One as kit suppliers to the Mercedes Formula One team in a multi-year partnership announced on Tuesday for the new post-Lewis Hamilton era.