Those estimates would yield a respectable debut, particularly given that Swag’s week one numbers likely won’t include any physical sales. Justice, Bieber’s next-most-recent album, debuted at No. 1 on the Billboard chart back in 2021 with 154,000 equivalent units, including 30,000 physical sales.

Justin Bieber's surprise 'Swag' album marks his first release in four years, and the most creative and wide-ranging music of his life

The biggest takeaways from Justin Bieber's surprise album, 'Swag,' including his reaffirmation that he’s committed to his marriage to Hailey Bieber.