Kendrick Lamar's Super Bowl halftime show breakdown explained by creative team and collaborators behind the setlist, stage design, direction and more.

Kendrick Lamar stormed the field at Super Bowl LIX using a Buick GNX to carry his army of colorful dancers. The Buick GNX owes its more recent appeal almost entirely to Kendrick L

When Kendrick Lamar took center stage at the 2025 Super Bowl halftime show, his entrance wasn’t just about spectacle, it was a statement. Squatting on the hood of a 1987 Buick GNX, Lamar transformed a rare 1980s muscle car into a symbol of personal and artistic significance.