The Macy's Thanksgiving Day Parade, a century-old tradition, takes place on Thursday, November 28 at 8:30 a.m. and promises to be the biggest yet.

The 2024 Macy’s Thanksgiving Day Parade will feature a cavalcade of stars. Performers and celebrities who will be attending the annual parade were announced Nov. 1 on TODAY. Actor Alison Brie will cut the ribbon to kick off the parade, which will take place Thursday, November 28 at 8:30 a.m. ET, marking the 98th year of the event.

NBC has a star-studded line-up in place for this year’s Macy’s Thanksgiving Day Parade. “The Macy’s Thanksgiving

The calendar has flipped to November, which means it’s time for America to come together and perform its most patriotic civic duty: to gather ‘round the TV and watch the Macy’s Thanksgiving Day Parade so we can avoid talking to the in-laws.

The 2024 Macy's Thanksgiving Day Parade will feature performances by T-Pain, Jimmy Fallon & The Roots, Dan + Shay, Ariana Madix Idina Menzel and more.

Ralph Bavaro/NBC The Macy’s Thanksgiving Day Parade returns this year for the 98th edition of the iconic holiday celebration. The parade will kick off the holiday season starting at 8:30 a.m. ET on Nov.

While financial terms of the three-year appearance weren’t released, CNN noted that having a presence in the parade generates the “equivalent of $2.25 million in advertising for a brand.”

Spooky season is officially over, and it’s now time to look forward to Thanksgiving. Along with the delicious food, the Macy’s Thanksgiving Day Parade is a staple for the holiday. Today has announced the lineup for the 98th annual event,

So who’ll be hitting the pavement to participate in this year’s turkey day festivities, and when do you need to tune in? Here’s a look at everything we know about the 2024 Macy’s Thanksgiving Day Parade.