If Chiefs 3-peat, NBA legend Pat Riley stands to get paid

Pat Riley's three-peat trademark ownership, explained
Pat Riley has reportedly reached an agreement with the Chiefs to allow them to use the term “three-peat” if they win the Super Bowl on Sunday night.
If the Chiefs three-peat, NBA legend Pat Riley stands to get paid
On Sunday, the Kansas City Chiefs can become the first team in NFL history to win three straight Super Bowls. But if they do, the NFL will have to pay a company owned by an NBA legend for its use of “three-peat” or variations such as “threepeat,” “three peat” and “3 peat.”
Pat Riley's trademarked 'Three-Peat' OK'd to use for Chiefs
Pat Riley's trademark attorney told collectible media site cllct that there is an agreement between the Heat president and the Chiefs to use the phrase "Three-Peat" if Kansas City wins a third straight Super Bowl on Sunday night.
Eagles could cost Pat Riley millions by preventing a Chiefs Three-Peat in Super Bowl LIX
Peat” in the event the Chiefs win their third straight Super Bowl, and the Eagles could cost the Hall of Fame coach millions
Chiefs, Pat Riley strike deal for use of “Three-Peat”
The phrase has been licensed by Riley for use after the Chicago Bulls won three titles in a row, twice, when the Yankees won three straight World Series from 1998 through 2000, and when the Lakers eventually won three consecutive NBA championships from 2000 through 2002.
“Three-peat” Use Agreement in Place if Chiefs Win Super Bowl
The Kansas City Chiefs and the Philadelphia Eagles are playing in Super Bowl LIX this Sunday, February 9. If the Chiefs win, this will be their
Pat Riley Graciously Allows NFL to Use Three-Peat on Merchandise if Chiefs Win
Pat Riley successfully trademarked the phrase “three-peat” when he and the Lakers were trying to win their third-straight NBA title in 1989. The NFL has just struck a deal with Riles & Co. to use the phrase on merchandise if the Chiefs win Super Bowl LIX. pic.twitter.com/DMyrCWRSyR
Why NBA executive Pat Riley may benefit from potential IndyCar, Indy 500 3-peat winners
IndyCar stars Alex Palou and Josef Newgarden are both eyeing historic three-peats in 2025. But they'll have to negotiate with Pat Riley if they want to use the term "three-peat."
THREE PEAT: Why Pat Riley’s Trademark Portfolio Makes Him a Chiefs Fan for the Super Bowl
As the Kansas City Chiefs prepare to face the Philadelphia Eagles in Super Bowl LIX, they aren’t just battling for another
If Chiefs win Super Bowl 'three-peat,' they'll have to pay Pat Riley to use it
If the Chiefs hit three Super Bowl wins in a row, they may have to pay Miami Heat's Pat Riley before they can crank out T-shirts.
How a Kansas City Chiefs Super Bowl win could make the NBA's Pat Riley a lot of money
The Kansas City Chiefs could make NFL history in Super Bowl LIX if they win, making them the first "three-peat" winners. If so, NBA coaching legend Pat Riley could stand to make a lot of money. Omar Villafranca has the surprising reason why.
Sporting News1d
What is a three-peat in sports? Explaining the meaning, origin behind Pat Riley's trademark
In 1987 and 1988, the Lakers won back-to-back NBA titles behind Magic Johnson and head coach Pat Riley. While point guard Byron Scott reportedly came up with the term "three-peat," but Riley ...
Palm Beach Post13d
If Chiefs win Super Bowl 'three-peat,' they'll have to pay this Florida sports legend to use it
He was head coach of an NBA All-Star Game team nine times. And, back in November of 1988, Pat Riley trademarked the term "three-peat" and its variations after the Lakers seemed to be heading to ...