Roblox already worked with companies like Warner Bros Discovery in the past for special game events and ads. Now they’re pushing this idea even further. With this new licensing feature, known as License Manager, creators won’t have to wait months to get permission from big companies.

The licensing tool gives IP owners self-service options to register and create IP licenses, set terms and collect revenue shares automatically.

Roblox is launching a new licensing platform to streamline the process for IP rights holders to partner with creators on the gaming platform.