Roger Federer certainly had no problem occupying his time after finishing his professional career. The former world No.1 said goodbye to the ATP tour in 2022, although his court appearances had become increasingly sporadic in the two years leading up to his decision to quit.

The ad serves as a lighthearted approach to explaining the company's logo, which is often mistaken for "QC" instead of "ON."

In retirement, Roger Federer continues to have a major impact on the sports world. Since partnering with On in 2020, the tennis legend has helped elevate the Swiss sportswear brand to new heights.

Roger Federer recently starred in a hilarious ad campaign alongside Sesame Street’s beloved red muppet, Elmo, for the Swiss athletic shoewear brand On.

Roger Federer appears alongside Elmo in a new Super Bowl commercial for the running shoe brand, On, that has them debating which letters are actually on the sneaker.