Today, the Canadian pop star dropped the first collection from the mysterious label he’s been teasing since 2023. Here’s everything we know so far.

Justin Bieber’s long-awaited fashion brand SKYLRK has officially launched, and so has the backlash, specifically surrounding the prices.

For months, the singer and his wife, Hailey Bieber, have been teasing the new fashion brand. Now, it's finally here

SKYLRK claims to feature a more “organic, futuristic-inspired” line with prices ranging from $40 to $200. The initial debut collection includes: Sunglasses, beanies, ribbed tank tops (cropped and long versions), open-toe slides, oversize hoodies, slipper-inspired mules (mule and slide footwear styles).

Justin Bieber has been teasing the launch of his new fashion brand, Skylrk. Though the pop star is no stranger to debuting his own clothing label—he co-launched his former venture, Drew House, in 2018—his latest passion project has been kept more of a mystery.

Hailey Bieber soaked up the sun in her husband Justin Bieber's clothing line, SKYLRK, and custom Pucci as she celebrated Rhode's new lemon lip peptide in Majorca.

Hailey Bieber defended her marriage with Justin Bieber and praised his new album Swag, sharing intimate photos and Times Square billboards