Toyota’s wild new ROX concept

Toyota’s wild ROX concept: You’ve never seen a Land Cruiser like this before
Toyota’s ROX Concept debuts at the SEMA Show with an open-air design inspired by the Land Cruiser’s rugged past.
Toyota Could Put the Land Cruiser ROX Into Production
We just need to convince the company to do it.Toyota brought a whole bunch of toys to SEMA 2024, from a GR 86 with the GR Corolla's heart (and an iconic livery) to a retro-tastic two-door take on the upcoming 2025 4Runner.
Toyota Revealed New Open Top Land Cruiser ROX Concept Ahead Of 2024 SEMA
After showing us their new TRD Surf Concept yesterday, Toyota now unleashed another classic-inspired off-roader for 2024 SEMA. They call it the Land Cruiser "ROX," which stands for "Recreation Open Experience.
Toyota Land Cruiser ROX concept is an homage to open-air off-roaders of the past
The Land Cruiser ROX has been created for the SEMA show, but Toyota admits open–top 4x4 could easily make production
Toyota Unveils Open-Air Land Cruiser ROX Concept
Toyota is set to unveil the Land Cruiser ROX concept at this year’s SEMA Show in Las Vegas, offering an open-air, adventure-ready reimagining of its iconic SUV. The Land Cruiser ROX, which stands for “Recreation Open eXperience,” was developed by Toyota’s Calty Design Research in Michigan, building on the classic open-top Land Cruisers of the past.
Toyota removes the roof on the Land Cruiser with ROX concept
Toyota will rock up to the 2024 SEMA show with two open-top SUV concepts, including one based on the Land Cruiser.
Toyota’s New Land Cruiser ROX: Ultimate Dad-Mobile Hits SEMA
Toyota unveiled the Land Cruiser ROX and 4Runner TRD Surf concepts at SEMA 2024, showcasing impressive off-road innovations.
Is Toyota’s New Land Cruiser Concept Secretly a Preview of the Next FJ Cruiser?
Making its debut at the 2024 SEMA Show in Las Vegas, the Land Cruiser ROX — which stands for Recreation Open eXperience — uses the current Toyota Land Cruiser 250 as its base but draws inspo from the open-top FJ40 Land Cruisers of the ’60s and ’70s.
Toyota Land Cruiser Slides Its Roof to Become the Stunning ROX Concept
Japanese carmaker Toyota announced the arrival of the Recreation Open eXperience (ROX) Land Cruiser-based open-air vehicle at the 2024 SEMA show
Does Toyota’s CALTY Land Cruiser ‘ROX’ Look Like an Aztek?
Toyota’s CALTY Design Center “reinvented” more than 50% of the Land Cruiser, especially at the back half, to make the ROX. The second of 10 (10!) concepts Toyota will dribble out in the days before and during SEMA is this, the Land Cruiser ‘ROX,’ or ‘Recreation Open eXperience.’ What is a ROX?
‘Taco Tuesday’: Part ’59 Land Cruiser Pickup, Part Supercharged Tacoma, All Toyota
Vintage style meets modern capability in Proffitt's 1959 Toyota Land Cruiser FJ28 pickup restomod, which just debuted at the SEMA Show.
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Toyota ROX Concept Chops the Top off the 2024 Land Cruiser
Now Toyota is continuing the theme with the Land Cruiser ROX concept, which will also make its in-person debut at the SEMA show in Las Vegas next week and features a convertible top that ...
Toyota 4Runner TRD Surf Concept brings ‘80s vibes and beach-ready design to SEMA
Toyota was on a mission to celebrate active lifestyles in every way, shape, and form at SEMA 2024. The Toyota 4Runner TRD ...