Adidas, Kanye West

Observers are watching Adidas because of its enormously lucrative partnership with West – their shoes and clothes generated an estimated $2 billion last year and brought the brand cultural cache ...
On December 2 nd, Footwear News will honor Kanye West with the “Shoe Of The Year Award", acknowledging the success and cultural imprint of his Adidas Yeezy Boost. “The sneaker releases ...
Rapper Kanye West and Adidas had severed ties over his Yeezy products, but despite that, the apparel company seemed to ...