Jordan Brand is celebrating the Air Jordan 11's 30th anniversary with a menacing "Black/Barely Volt" colourway. The Air ...

All of which is to say ... those colorways that’s synonymous with the silhouette, the Jordan 11 ‘Space Jam’ served as the shoe’s cinematic debut. Jordan laces them up with the Tune ...

These shoes were both sold in limited releases, so why did Jordans become so much more expensive? It all has to do with the value of the Jordan brand and how it makes and markets its iconic sneakers.