BCG MATRIX BASICS The BCG Matrix, also called the Growth-Share Matrix, emerged as a reaction to the need for a scientific technique to assess a corporation’s several product services.

Jack Kelly covers career growth, job market and workplace trends. Boston Consulting Group global chair Rich Lesser is known as the “CEO Whisperer” for his comprehensive insights that have ...

Boston Consulting Group (BCG) MATRIX BASICS The BCG Matrix, also called the Growth-Share Matrix, emerged as a reaction to the need for a scientific technique to assess a corporation’s several ...