Beijing-based Pop Mart, China’s leading blind box toy retailer, is a rare shopping bright spot amid the country’s spending gloom. It has millions of young fans who may not earn a lot of money.

Photo giadinh.suckhoedoisong.vn The growing popularity of blind box and blind bag toys, particularly Baby Three and Labubu, has sparked a wave of sales innovation across industries in Việt Nam. Blind ...