In our 'Marketing Excellence' themed ... often resulting in last year's brand plan being 'cut & pasted'! In an ideal world the annual brand planning process is a key activity in the pharma ...

The annual marketing plan’s reputation isn’t quite as respected ... In his book, “The Clock of the Long Now: Time and ...

It contains the company’s value proposition, key brand messaging ... strategic framework. The plan outlines marketing activities on a monthly, quarterly, or annual basis, while the marketing ...

Citations: Lecinski, Jim. 2025. Give your annual marketing plan a makeover. https://business.google.com/us/think/future-of-marketing/makeover-your-annual-marketing ...

The newly released 12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights how B2B brands are waking up to the power of content marketing due, in part, to the COVID-19 ...