The “luxurious souvenir” is the brainchild of Italian communications firm ItalyComunica, which bills the gimmicky keepsake as ...

There's a new item tourists to Italy's Lake Como can take home that is turning heads and raising eyebrows: sealed cans of ...

It's not the first time savvy entrepreneurs have marketed canned air to tourists. Similar products have been sold at vacation ...

For tourists returning from vacation, a camera roll full of photos and a suitcase bursting with souvenirs are usually the ...

Visitors to Lake Como can now take home an airy keepsake from the picturesque northern Italian resort -- a sealed can of air.

For just $11, you can own a piece of the sky, quite literally. Lake Como Air, a luxurious Italian souvenir, promises to ...

When you go on vacation, you may bring home a souvenir mug or keychain but, an Italian company is taking things a step ...

Tourists visiting the picturesque and posh Italian lakeside town of Como have always been spoiled for choice when it comes to souvenirs, from fridge magnets and keyrings to snow globes and ornaments.

But now, communications company ItalyComunica says it has bottled the very air of Italy’s picturesque Lake Como and is selling these cans for €9.90 ($11) apiece. Each can is said to contain ...

The concept of selling canned air is to give tourists a "tangible memory" of their trip to Lake Como. Davide Abagnale, a ...