MUG Root Beer is debuting a Dawg DNA Kit for human fans and their canine pals to determine if they "have that dawg" in them.

Ever wondered what's in your dog's DNA? We put the four most popular dog DNA kits to the test to see which gave the best ...

According to Expert Consumers, Embark's dog DNA tests excel in breed identification, testing for more than 350 breeds with 99% breed ID accuracy, and genetic health screening, screening for more than ...

Available via TikTok Shop, the kits align with the PepsiCo brand’s rising status as an internet meme fixture and respond to fresh sales momentum.

Blue IV, Butler University's mascot takes a whiff at some MUG Root Beer as part of school's The Real Dogs Of All-Star Weekend ...

Mug Root Beer is hawking custom DNA testing kits in a marketing stunt inspired by its dog mascot and fervent social media fandom, per details shared with Marketing Dive. The Mug Root Beer Dawg DNA Kit ...