Niccol’s plans to revitalize the Starbucks brand include more “warm” and “welcoming” interiors, ceramic mugs for in-store guests, faster counter service and easier customization options ...

Starbucks slumped in sales this last quarter. But the Chinese coffee brand, characterized by heavy discounts, reported a ...

(NEXSTAR) – Brace yourselves, people with difficult-to-spell names: Starbucks baristas might be ... will hopefully drive more customers to the counter. “One of the other things we’re going ...