But if that’s the case, why is he white when tyres are black? Remember when we said the first Michelin Man figure came to be in 1898? Well, that’s only a couple of years after the invention of ...

The Michelin Man, the brand icon of Michelin Tires ... Because tires were whitish-gray in the early 1900s, Bibendum was white. That gave him a rather frightening, mummified look in early depictions.