‘This Is An Xbox’ Campaign Goes All-In On Its Half-Baked Philosophy
It is not exactly a mystery what Xbox is attempting to do with its current push for mass adoption of the Xbox brand and ...
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Xbox Doesn't "Need To Do" A Mid-Gen Console Upgrade, Says Phil Spencer
The transition Spencer touches on has been clear for the world to see, with Xbox titles now playable on more devices than ...
Xbox Boss Confirms We'll Get More Xbox Consoles
The ad campaign positions every electronic device with a screen as an Xbox, as Microsoft continues to publish its titles and ...
Xbox CEO Says There Will ‘Definitely’ Be Future Consoles
Although the company's new ads emphasize cloud streaming, CEO Phil Spencer tells Rolling Stone there will still be a box to ...
Phil Spencer Responds To 'This Is An Xbox' Criticism: 'We're In The Middle Of A Transition'
Microsoft's ‘This Is An Xbox' campaign has fans divided, with Xbox boss Phil Spencer defending the brand's shift beyond ...
Phil Spencer Responds to Microsoft’s 'This Is an Xbox' Ad Campaign, Which Is Already a Meme
Microsoft gaming boss Phil Spencer has responded to the launch of the company’s 'This Is An Xbox' ad campaign, which is ...
New Xbox Campaign Confirms Microsoft’s Console Plans
In a new ad campaign, Microsoft claims that anything that can access Game Pass should be considered an Xbox now.
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Phil Spencer Addresses Lack of PS5 Pro Equivalent for Xbox
Microsoft Gaming CEO Phil Spencer discusses the future of Xbox, explaining why players haven't seen an upgraded Xbox Series X ...
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Xbox, PlayStation, And Nintendo Console Market "Isn't Growing," Phil Spencer Says
The video game console market "isn't growing," Microsoft Gaming CEO Phil Spencer said in a new interview, and that's part of ...