Doechii is already hitting the ground rounding. On Thursday (Jan. 2), the ascendant Tampa rapper released the highly anticipated music video for "Denial Is a River," a standout cut from her breakout mixtape Alligator Bites Never Heal.

It starts out with Doechii coming home to prepare a meal for her man until she catches him with his lover and tosses him out the house like Jazz on The Fresh Prince of Bel-Air. The second verse welcomed a new look on set and for Doechii as she raps about getting signed and the chaos that came with her newfound fame.

Three-time GRAMMY® Award nominee Doechii views the last few years of her life through the lens of classic sitcoms like “Family Matters” in the official video for “DENIAL IS A RIVER.”

It's safe to say that Doechii‘s viral sitcom-inspired "Denial Is a River" is already the best music video of 2025. From the vintage Family Matters style visuals, to her captivating rapping, to the surprise guest appearances from Zack Fox and Ricky Thompson,

Doechii moves through a number of increasingly modern sets as she recaps each phase of her career, before eventually blowing up the whole lot at the end of the clip. The video also utilizes a credits/audio sync that’s sure to make the editors at A24 and Neon drool.

Doechii has finally released her highly-anticipated music video featuring an all-star cast. On Thursday, January 2, the TDE signee shared the visuals for her popular track "Denial Is A River" from her mixtape Alligator Bites Never Heal.