Ever since Meta, the parent company of Facebook, Instagram, and WhatsApp, launched its new social media app, Threads, we have ...

AdMob is rolling out a new app-level setting that controls high-engagement ads in interstitial and rewarded formats, ...

Advertising may also be found when using downloaded apps, including mobile ... campaigns by focusing on mobile advertising strategies. The chance that new and existing customers will see an ...

One key to successful advertising is showing ads to people at just the right moment. Advertisers understand that the typical ...

As the competition for user attention intensifies, achieving organic growth is no longer just a “nice-to-have” — it’s a ...

Take-Two picked up Chartboost through its $12.7 billion acquisition of mobile gaming company Zynga in 2022.

SAN MATEO, Calif.--(BUSINESS WIRE)--InMobi Advertising, a leading provider of marketing and monetization technologies that help businesses fuel growth, has been named a “Strong Performer” in ...