We’ll definitely do more consoles in the future, and other devices,” Microsoft Gaming CEO Phil Spencer told Rolling Stone in ...

The ad campaign positions every electronic device with a screen as an Xbox, as Microsoft continues to publish its titles and ...

Although the company's new ads emphasize cloud streaming, CEO Phil Spencer tells Rolling Stone there will still be a box to ...

There will be more Xbox consoles in the future, Microsoft‘s gaming CEO Phil Spencer has said. In an interview with Rolling ...

Microsoft's Gaming CEO has said there'll be more Xbox consoles after the Xbox Series X/S, but don't expect a mid-generation ...

The video game console market "isn't growing," Microsoft Gaming CEO Phil Spencer said in a new interview, and that's part of ...

Why is "This is an Xbox" beneficial to console owners, then? Well, as Phil says, Microsoft Gaming clearly needs to tap into ...

In a new ad campaign, Microsoft claims that anything that can access Game Pass should be considered an Xbox now.

This is a new ad campaign but the idea has been in place for years. In 2020, Microsoft Gaming CEO Phil Spencer said Xbox's ...

A new Xbox campaign involves labeling just about every device on an Xbox. Are we seeing the transition to a service rather ...