The Kellanova-owned brand received an estimated $26.1 million in media value around last month's college football bowl game ...

The 2024 Pop-Tarts Bowl struck headlines this year and took over the college football community once more, raking in a total of 4.3 million viewers, becoming just one of nine bowl games to do so.

Mid-January is always a period of great adjustment. That icy time when we hopefully have finally started ending dates with ...

The two bowl games — the No. 23 Buffaloes’ Alamo Bowl matchup against No. 17 BYU and the Miami-Iowa State Pop-Tarts Bowl — featured the two top-rated quarterback prospects in the 2025 NFL Draft.

Take a breath. You did it. College football's finish line following a robust bowl season slate is a few steps away. Ohio State and Notre Dame will cap the 2024-25 season in the national ...

Bowls have become glorified spring games, with teams fielding weaker rosters that look more like summer practice squads than fall depth charts. With the opening of the transfer window and players ...

Three of the company’s Pop-Tarts (not including this one) were used during the 2024 Pop-Tarts Bowl. Pat Nabong/Sun-Times Share The marketing company needed someone to get the vomit out of the ...

IF YOU DIDN’T CATCH IT LAST NIGHT, THE POP TARTS BOWL CAME WITH DRAMA ... THAT TINY SIGN SAYS, AS DID IOWA STATE AFTER A HISTORIC 2024 SEASON. KOBE ONCE SAID HE ENJOYED HIS POP TART CHOICE.

Iowa State game was but the undercard to the main event. The biggest question throughout the Pop-Tarts Bowl — apart from whether Cam Ward was playing or if he was injured — was which Pop-Tarts ...