Coca-Cola, found itself lacking a robust connection with the Gen-Z demographic in Pakistan. This set of audiences comprises a lot of diverse interests, behaviors, and hobbies and in a strategic move ...

Coca-Cola never explicitly put pure cocaine into their drinks, but they did use significant amounts of coca leaf. The recipe called for five ounces of coca leaf per gallon of syrup. Each glass of ...

To democratize Al and make it more approachable, Coca-Cola invited everyone to "Create Real Magic" to celebrate the power of creativity. And they did it by handing over some of its most iconic assets ...