Starbucks' new CEO, Brian Niccol, took over in September. The company's former CEO, Howard Schultz, believes in his successor ...

Green is the focus in this year’s design, with Kristy Cameron, Starbucks’ creative director, saying in the release that the ...

Starbucks is looking to turn its business around by being less ... and amid a waning fondness for the brand, particularly among Americans. A restaurant executive for 20 years, Niccol is credited with ...

The coffeehouse chain’s profits are sinking and its popularity is shrinking. Can a simplified menu, TV advertising and clean ...

Starbucks is also selling limited edition seasonal bends through November and December. Dunkin' announced its festive lineup ...

Schultz concluded in his memo, titled ‘The Commoditisation of the Starbucks Experience’, that the Starbucks brand had been diluted. That night he sent it to each of the company’s senior executives. A ...

One of the most recent—and notable—changes is that the company intends to bring back a “human touch” by writing customer ...

Starbucks slumped in sales this last quarter. But the Chinese coffee brand, characterized by heavy discounts, reported a ...

Starbucks CEO Brian Niccol wants to return the company to its coffeehouse roots. Analysts are optimistic, though they say the ...

The coffee giant thinks ceramic mugs, a coffee condiments bar and comfy chairs are a good start toward improving its in-store ...

In his first quarterly earnings call with Wall Street analysts as Starbucks CEO on Wednesday night, Brian Niccol offered ...

Starbucks released its holiday menu on Nov. 7, including a trio of cranberry orange refreshers and gingerbread cold foam.