In early September, just days after Brian Niccol had stepped into his role as the new chief executive officer at Starbucks, ...

The coffee chain is a serial offender at producing esoteric mission statements, so can new CEO Brian Niccol finally uncover ...

Starbucks' new CEO, Brian Niccol, took over in September. The company's former CEO, Howard Schultz, believes in his successor ...

Starbucks Corp. reported a 7% decline in same-store sales in the fourth quarter and a 10% decline in United States ...

Starbucks (SBUX) is ready to brew changes under the leadership of CEO Brian Niccol, who emphasized during the company’s ...

Success can make companies complacent. Motorola, Gap, and Starbucks learned the hard way. Staying ahead means constantly ...

Wall Street applauded when Starbucks Corp. named Brian Niccol to head a rebound effort. Three months later, the cheers are ...

“Starbucks used to have an energy around it,” Sharon Zackfia, an analyst at William Blair & Co., an investment bank and ...

The coffeehouse chain’s profits are sinking and its popularity is shrinking. Can a simplified menu, TV advertising and clean ...

In addition to writing on customers’ cups again, Niccol’s plans to revitalize the Starbucks brand include more “warm” and “welcoming” interiors, ceramic mugs for in-store guests ...

Having a child? These are the popular baby-naming trends to know — or avoid In addition to writing on customers’ cups again, Niccol’s plans to revitalize the Starbucks brand include more ...