Kanye West is in a court battle with a Chinese company over the trademark of YEEZY BOOST but I am the one who actually owns ...

Adidas has pulled all Yeezy merchandise from its website following Kanye West’s latest Instagram rant. The rapper and ...

Adidas responded after Kanye West blasted the sportswear giant in a scathing Instagram rant over his Yeezy brand.

Following showings at New York Fashion week that generated less than favorable reviews for both YEEZY Season 1 and YEEZY Season 2, the Yeezy Boost has only climbed in popularity, becoming arguably ...

Adidas also has a new model in the works known as the Lightblaze ... While at Yeezy, Zhang worked alongside Smith to design the Yeezy Boost 700 aka "Wave Runner," which is considered one of ...

The fashion industry faces another moment of reckoning as Kanye West‘s latest Yeezy collection ... and fashion design continues to evolve, creating new challenges and opportunities for the ...

Kanye West returned to X after the holiday break, reactivating his account on December 27 and posting his first message on December 29 with a link to his Yeezy website. The new line of Yeezy ...

A more than 30-year footwear veteran, Smith has worked at top brands such as Adidas, Nike, Reebok and New Balance, and most recently served as a key footwear designer for Kanye West’s Yeezy brand.

At the top of the sneaker game, two iconic brands are facing off: Kanye West’s Yeezy line with adidas and ... Even if you’re new to the industry, it’s obvious that the most coveted sneakers ...