Luckily, I was just days away from receiving Thirdlove’s 24/7 Classic T-Shirt Bra, which gave me high hopes for solving this very issue. Not only did it give me the most flattering lift ...

ThirdLove, a bra and underwear brand, has tapped the power of digital data in an attempt to disrupt an entire category. ThirdLove, an online bra and underwear retailer, draws on a mass of precise ...

WSJ's Joanna Stern "bumps into" Heidi Zak, the co-founder and co-CEO of bra brand ThirdLove. The two discuss proper bra care, the company’s algorithm that determines bra sizing and how ThirdLove ...