This is a case about how a native Indian cola brand, Thums Up, became India’s first billion USD beverage brand, in a time when COVID-19 tore through the carbonated beverage industry. More importantly, ...

While homegrown cola brand Thums Up has crossed $1 billion in sales in India, Maaza juice is expected to enter the billion-dollar club by 2024. Beverage major Coca-Cola India on Thursday said it ...

Coca Cola India has turned Thums Up and Sprite into billion-dollar brands, and is now trying to bring Maaza into the same club. But where did it all begin? Take a look at journey of Coca-Cola ...

Other notes include a hint of vanilla, citrus, and a slightly nutty flavour. Catch Cola asserts its uniqueness in being produced at "5000 ft up in the Himalayas." Some claim its taste is a hybrid ...

Expected to touch this milestone in 2024. For the beverages major, Thums Up and Sprite are the latest to have achieved the billion-dollar brand mark. This year, Coca-Cola Company-owned Thums Up ...