With a strategy that combines both disruptive and conventional routes, Coca Cola India has turned Thums Up and Sprite into billion-dollar brands, and is now trying to bring Maaza into the same club.

You won’t see Salman Khan doing stunts and getting soft drink Thums Up as Coca Cola dropped the Bollywood star as the brand ambassador of Thums Up. Coca Cola is now in talks with Ranveer Singh ...