A great logo can offer more than an aesthetically appealing design. The best offer a subtle reflection of a company or ...

A branding expert and reporter explain what Burger King is trying to say with its new logo. Photo illustration ... driving the day's biggest stories. WSJ Explains breaks down big market moves ...

WSJ's Phred Dvorak explains reaction to the use of the rock piles to represent the Games. The Inukshuk, a traditional Inuit signpost made of stones, is the official logo for the 2010 Vancouver ...