While insightful, correctly leveraging LTV:CAC is far more complex than it seems – and certainly not as straightforward as ROAS, which itself can ... between the value a customer brings to a ...

For too long, businesses have been obsessed with the wrong numbers. They chase Customer Acquisition Cost (CAC) like it’s the ...

and how to present it so you can sell to, acquire, and retain highly valuable customers. The LTV to CAC ratio is a critical metric that gauges the relationship between the long-term value (AKA revenue ...