In the early 1970s, Quaker Oats launched a Willy Wonka branded candy brand that capitalized on the popularity of the "Willy Wonka and the Chocolate Factory" movie. There's no need to instruct the ...

Quaker was game, and fully funded the movie -- so long as the name was changed to "Willy Wonka & the Chocolate Factory," for the sake of that sweet, sweet brand synergy. Read more: 10 Milk ...

a reality survival competition that will see its candy-loving contestants use their less-than-pure imagination to fight for a chance to enter Wonka’s legendary chocolate factory. However ...