Apple eyes US Formula 1 broadcast rights
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Beating the precious record holder, Napoleon, it generated $293 million worldwide within just 10 days of its late June debut.
The Movie' starring Brad Pitt and Damson Idris has grossed $293 million globally, surpassing other Apple releases at the box office.
When it comes to Apple’s biggest films, “F1: The Movie” has officially moved to pole position.
Apple is in talks to acquire the US broadcast rights for Formula 1, a move that would mark its most ambitious push into live sports to date, according to people familiar with the matter. The iPhone maker is preparing to challenge Disney’s ESPN,
But the movie cost at least $350 million to make and market, analysts said, so it will need to attract substantial crowds in the weeks ahead to make money.
The Movie" has included notifications, a vibrating iPhone trailer, and a surprise Brad Pitt drop-in.
Apple is negotiating for US broadcast rights to Formula 1 after the success of 'F1: The Movie'. Video game actors signed an AI-focused contract, ending a near-year strike. David Corenswet stars in a new Superman film.
“‘F1’ is going to be Apple’s biggest release at the box office by far,” says David A. Gross, who runs the FranchiseRe movie consulting firm. “This film looks like the successful business model Apple has envisioned and wanted to execute for several years.”
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