This article was originally published on www.si.com/fannation/mma as Dana White says historic UFC event sold out in 'one minute'. UFC CEO Dana White alleges that the promotion's foray into China later this year has already been a commercial success.

When it comes to his company’s ongoing media rights negotiations, UFC president Dana White has played things close to the vest. But during a recent appearance on the Full Send Podcast, White shared at least one major change he’s anticipating for the MMA giant in its next deal.