Toyota’s ROX Concept debuts at the SEMA Show with an open-air design inspired by the Land Cruiser’s rugged past.

Arguably one of the coolest however was the Land Cruiser ROX, a pickup-shaped, open-air version of the relaunched off-roader.

Making its debut at the 2024 SEMA Show in Las Vegas, the Land Cruiser ROX — which stands for Recreation Open eXperience — ...

Toyota unveiled the Land Cruiser ROX and 4Runner TRD Surf concepts at SEMA 2024, showcasing impressive off-road innovations.

Toyota said the Land Cruiser ROX concept can "easily be envisioned as a future production model," but that will largely ...

Toyota is taking enthusiasts on a nostalgia-fueled desert trip with the reveal of the Land Cruiser ROX concept, an open-top ...

Toyota will rock up to the 2024 SEMA show with two open-top SUV concepts, including one based on the Land Cruiser.

The Land Cruiser ROX has been created for the SEMA show, but Toyota admits open–top 4x4 could easily make production ...

This virtual artist, better known as "Theottle" on social media, has resorted to CGI slicing and dicing the Land Cruiser ROX ...

Toyota is set to unveil the Land Cruiser ROX concept at this year’s SEMA Show in Las Vegas, offering an open-air, ...

Toyota just unveiled an open-air truck concept based on the current-generation Land Cruiser that it is bringing to this ...

Japanese carmaker Toyota announced the arrival of the Recreation Open eXperience (ROX) Land Cruiser-based open-air vehicle at ...