In Trump’s first term, Meta quietly introduced a slew of Republican-friendly changes. But led by Joel Kaplan, the company is done playing both sides and is going all-in on MAGA.

The Meta CEO met with Trump after his win in the 2024 presidential election, according to multiple reports including CBS and the New York Times. And more recently, he named Trump ally and UFC boss Dana White to Meta's board of directors and elevated prominent Republican Joel Kaplan to lead its global affairs operation.

Trump’s aides and allies aren’t ready to buy the Facebook chief’s right-wing conversion. “He can't just snap his fingers and make the past not happen”

Meta is pursuing a MAGA makeover, in the latest political pivot for a company that once banned the now-president-elect from its platforms.

The fusillade of major announcements from Meta this month — including the termination of its fact-checking and DEI programs and the ascension of its enigmatic content-moderation czar, Joel Kaplan, to head global policy — prompted a familiar churn of political reaction across the left and right.

Mark Zuckerberg’s new direction for Meta, with changes to DEI programs and content moderation, seems to cater to conservative values and Trump’s supporters. But it could also upset employees and users who aren’t on board with these shifts.

A former Tory MP has claimed he was told that Facebook founder and tech billionaire Mark Zuckerberg is 'genuinely scared' that US President Donald Trump is going to try and jail him