NIL has forced every head coach in America to adjust their philosophy on recruiting, and Kirby Smart is no different.

Tennessee Volunteer Rickey Gibson used his NIL earnings to donate to his former high school. The Tennessee Volunteers have ...

Georgia’s head coach calls for balance and transparency in NIL as recruiting wars escalate and non-revenue sports face ...

Smart's comments come on the heels of the Bulldogs losing out on five-star offensive tackle Jackson Cantwell, who reportedly ...

Charles Barkley has long been one of Auburn’s most generous and outspoken supporters. But when it comes to NIL? He's ...

It may have been a surprise to some when highly regarded offensive lineman Jackson Cantwell committed to Miami instead of ...

House Bill 184 would prohibit NIL contracts inked in Ohio from extending beyond the time an athlete spends in college.

NIL contracts with publicly traded companies won’t be subject to fair-market-value analysis by the new Deloitte-run NIL ...

The NIL money college basketball players can make is changing the 2025 NBA draft and yet another ripple effect of the power shift in college sports.

Right now, the future of NIL is in the hands of Congress. Kirby Smart and the rest of the college sports world are left to ...

USC Trojans women’s basketball guard JuJu Watkins has been making Name, Image, and Likeness (NIL) deals since she was a senior in high school. While it may be t ...