The future of golf, specifically LIV Golf, is up in the air. This merger, should it ever come to fruition, between PIF and ...

Asked where he sees LIV in 10 years, he says he sees food, music and arts festivals anchored by golf stars over three days.

American sports executive Scott O'Neil, who has in the past run NBA and NHL teams, took the reins from Greg Norman in January ...

Life is pretty good.” O'Neil explained that LIV is an event that attracts tens of thousands of visitors; in the case of ...

The LIV Golf League's new CEO Scott O'Neil seems to be getting his sea legs. Named to the top spot on January 15, 2025, he ...

"The golf is who we are, but it's really about the festival around golf that makes us different," LIV Golf CEO Scott O'Neil said during a fireside chat at CONVERGE LIVE. "You can bring your family ...