News

Behind Warner Bros.' $125 Million Arbitration Win Against Village Roadshow Over ‘Matrix Resurrections'
A bet-the-company lawsuit filed by Village Roadshow against the studio ultimately helped bankrupt the company, which was ...
Warner Bros. Discovery CFO basically admits Max rebranding is because people like HBO, not crap
The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the ...
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Warner Bros names Sirena Liu theatrical general manager for China
Warner Bros Pictures has appointed Sirena Liu as the studio’s general manager, theatrical for China. Liu most recently served ...
Returning the HBO to Max Is Latest Sign of Potential Warner Bros. Discovery Split
We’re not quite there yet, but it sure feels imminent.
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Dropping HBO Was a Mistake, and Warner Bros. Discovery Isn’t Afraid of Admitting It
Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and ...
Warner Bros. Discovery Is Still A Show-Me Story
Another interesting company going through a similar transition is entertainment behemoth Warner Bros. Discovery (NASDAQ:WBD).
Warner Bros.’ David Zaslav Tried to Rebrand HBO. It Didn’t Work.
Warner Bros. Discovery had a plan to turn HBO into Netflix. Here’s where it went wrong.
Inside the Warner Bros. Discovery Upfront: Branding Whiplash and “The ‘White Lotus’ Effect”
"It’s not TV, it’s HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the ...
Warner Bros. Discovery Launches WBD Storyverse, Aiming To Engage Fans With “Original IP Through A Branded Lens”
Looking to draw on the heritage of its portfolio, Warner Bros. Discovery is rolling out an initiative called WBD Storyverse ...
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Jerome Bigio joins Warner Bros. Discovery as SVP – Marketing, APAC
Jerome Bigio has been appointed as Warner Bros. Discovery as SVP – Marketing, APAC. He shared the news of his new role ...
Warner Bros. CEO Says Supergirl Is the 4th Pillar of the Most Important DC Heroes
Superman, Batman, and Wonder Woman are DC Comics' official "Trinity," But Warner Bros. CEO David Zaslav says Supergirl is the ...