Global bank HSBC has signed as the ‘Official International Banking Partner’ of LIV Golf in the biggest sponsorship deal by ...

Private equity owned DMC Production has signalled its growth intentions in a deal to acquire Germany’s Plazamedia and the RT1 ...

Adobe has doubled down on its commitment to English football after announcing a new multi-year sponsorship with the Premier ...

Fox Nation, the entertainment-focused streaming service owned by Fox Corp, is expanding into live sports in a deal to show ...

Premier Sports has furthered its commitment to broadcasting and sponsoring Scottish football until at least the 2030-31 ...

The joint venture sets out to help teams and owners through a reclamation process of local rights and development of ...

Castore has made its first inroads into the French rugby union market by agreeing a deal with Pro D2 team RC Vannes.

Danone has become the latest French company to join the Confederation of African Football’s sponsorship portfolio, agreeing a ...

Gold Cup final between the United States and Mexico entered the television audience record books in the US, with over 3.7 ...

Relevent Football Partners (RFP) has added World Athletics’ director of broadcasting James Lord to its media rights team ...

The Bavarian and federal governments look set to invest in Germany’s highest-profile motorcycling grand prix to keep it on ...

French sporting goods brand Decathlon has agreed to become the sole owner of the Decathlon AG2R La Mondiale UCI World Tour ...