The Competition and Markets Authority in the UK is looking at whether the Play Store and AppStore support innovation and are pro-competition

The Competition and Markets Authority announced that it is commencing an initial strategic market status investigation pursuant to section 9(1)

Britain’s competition regulator on Thursday launched an investigation into Apple and Google’s huge mobile ecosystems to determine whether the tech titans are in breach of the U.K.’s strict new digital competition rules.

The United Kingdom's competition regulator is investigating Apple and Google once again, with the CMA assessing the "strategic market status" of the two companies in mobile ecosystems.

Google and Apple are the first companies investigated for potential Strategic Market Status under the new U.K. Digital Markets, Competition and Consumers Act.

Britain's Competition and Markets Authority announced investigations into Apple and Google on Thursday to examine if their mobile ecosystems are breaking the country's competition rules.

KEY TAKEAWAYS The U.K.’s competition regulator started a probe Thursday on the mobile ecosystems of Apple and Alphabet's Google.The probe is gauging whether the tech firms’ ownership of their apps and services makes their users pick their products over those of rivals.

A complaint has been raised against Apple's adoption of eSIM technology in the U.K., where the nation's biggest carrier is concerned it'll stiffle competition.

Apple Inc. and Alphabet Inc. were hit with UK antitrust investigations over concerns their dominance in mobile services is distorting the market and putting up barriers to entry for competitors.

It is not only in the European Union that competition authorities are taking a closer look at Apple and Google. The UK has now also launched an investigation.

The investigation will look for "potential exploitative conduct" by the tech companies, which dominate the mobile market.

The UK Competition and Markets Authority (CMA) has launched investigations to determine if Apple and Google have strategic market status (SMS) in their mobile ecosystems, including operating systems,