Back in 1998, Gatorade unleashed ‘Is it in you?’ and pitched it right. It took hold of the idea that sport was about hard graft - pain and gain. Gatorade-coloured sweat and tears feature on ...

With Superman on your side –a.k.a. Michael Jordan– Gatorade gets a lift any time His Airness is flying on or off the court. Even beyond MJ’s deal with Quaker Oats Co. and Gatorade… ...

Do the managers of Quaker Oats Co. have it in them to make Gatorade an international success? Having weathered aggressive sports-drink introductions from beverage giants Coca-Cola Co. and PepsiCo I… ...

For Gatorade, Carter said the ... Although Americans have been drinking less soda since 1998, sports drinks have remained a growth area for PepsiCo and Coca-Cola.

Linda Neary of Jupiter won the women’s title Sunday in the Boca Raton-based Gatorade Triathlon Series event in Daytona Beach. Neary, 34, the two-time defending series winner, covered the Olym… ...

Perhaps Gatorade should rename its Oklahoma baseball player of the year award ... Jackson, who is now with the Baltimore Orioles, won the award. In 1998, his father, Matt, was the winner. In ...

Gatorade is ditching sugar. Gatorade Zero, a thirst quencher without sugar or carbs, hit stores around the country this week. It comes in orange, lemon lime, and glacier cherry, and is priced in ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. Nostalgia is having a bit of a moment in culture. Fashion is looking decidedly early 2000s ...