Adidas/Instagram (left); Getty Images (right) When it comes to celebrity designer collaborations, the response from the public is sometimes a collective eye-roll rather than genuine excitement.

Adidas’ "Star Wars The Empire Strikes Back" Collection is about as uneven as the Star Wars nine-part saga itself.

A collaboration with millennial-favorite Beyonce may firmly place adidas into the category of a lifestyle brand that so many apparel companies now strive to market themselves as.

As Adidas faces a potential $1.3bn revenue loss from its failed Kanye West partnership brand, top marketers rethink celebrity collaborations.

The wildly popular and profitable sneaker Yeezys in a store. Adidas had said that ending its nearly decade-long collaboration with the American rapper and designer Ye in 2022 cost it nearly 250 ...

An Unofficial History of Celebrity Sneaker Collaborations - A.K.A. a Friendly PSA to Step Up Your Shoe Game Your inner hypebeast will thank us later ...

Beyonce, Billie Eilish Dua Lipa and other stars have embarked on new collaborations in clothing, shoes and accessories this year.

Adidas mainstreamed recycled plastic with its Parley for the Oceans collaborations and introduced a fully-recyclable, closed-loop sneaker last year.

The Gucci and Adidas collaboration is now available to shop online. Check out Gucci-fied sneakers, track suits, bike shorts, and more in the collection.

A collaboration with millennial-favorite Beyonce may firmly place adidas into the category of a lifestyle brand that so many apparel companies now strive to market themselves as.

A collaboration with millennial-favorite Beyonce may firmly place adidas into the category of a lifestyle brand that so many apparel companies now strive to market themselves as.