The BCG growth share matrix includes four distinct categories: dogs, cash cows, stars, and question marks. The matrix helps companies decide how to prioritize their various business activities.

The BCG Matrix, also called the Growth-Share Matrix, emerged as a reaction to the need for a scientific technique to assess a corporation’s several product services. Bruce Henderson, the ...

Advantages of the BCG Growth Share Matrix The biggest advantage of BCG matrix is that it easy to understand. You don't need to bring in experts or perform complicated statistical analysis to get ...

Boston Consulting Group (BCG) today announced the reelection of CEO Christoph Schweizer to a second four-year term, in a direct vote of BCG's more than 2,000 managing directors and partners.

The BCG Matrix, also called the Growth-Share Matrix, emerged as a reaction to the need for a scientific technique to assess a corporation’s several product services.