In our 'Marketing Excellence' themed ... often resulting in last year's brand plan being 'cut & pasted'! In an ideal world the annual brand planning process is a key activity in the pharma ...

Citations: Lecinski, Jim. 2025. Give your annual marketing plan a makeover. https://business.google.com/us/think/future-of-marketing/makeover-your-annual-marketing ...

The annual marketing plan’s reputation isn’t quite as respected ... In his book, “The Clock of the Long Now: Time and ...

Imperial Brands plans to ... Over the years to 2030, that plan would deliver up to 5 per cent operating profit growth a year, led by smoking alternatives, and an annual share buyback, with free ...

The newly released 12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights how B2B brands are waking up to the power of content marketing due, in part, to the COVID-19 ...