How often is Coke mentioned in some of the most famous works of literature? Now you can see. A new ad from the Coca-Cola Co.

The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by ...

A new work leans into the brand’s place in literary history, but with media strategies shifting fast, Coca-Cola’s quieter ...

When Coca-Cola fully took control of BodyArmor in 2021 in a $5.6 billion deal, the company announced it had a goal of it ...

Coca-Cola is bringing back its anticipated "Share a Coke" campaign, tailored for today’s new generation of consumers and ...

The campaign encouraged customers to connect with friends and loved ones by turning the brand’s bottles and cans into personalized keepsakes and replacing the logo with popular first names.

When “Share a Coke” first debuted in Australia in 2011, replacing the “Coca-Cola” logo on Coke bottles with ... And this April 1, a new version of “Share a Coke” is rolling out globally.

Coca-Cola has brought back its ‘Share a Coke’ campaign, allowing a new generation of consumers to see their names on Coke ...

Over a decade later, the relaunched global campaign will feature new digital and customisation features ... Rather than with Share a Coke, which replaces the Coca-Cola logo with a name, the Diet Coke ...