How often is Coke mentioned in some of the most famous works of literature? Now you can see. A new ad from the Coca-Cola Co.

The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by ...

Cola's latest campaign can't help but bring to mind the phrase, 'if you've got it, flaunt it'. The brand's ingenious new ...

A new work leans into the brand’s place in literary history, but with media strategies shifting fast, Coca-Cola’s quieter ...

Coca-Cola is bringing back its anticipated "Share a Coke" campaign, tailored for today’s new generation of consumers and ...

The campaign encouraged customers to connect with friends and loved ones by turning the brand’s bottles and cans into personalized keepsakes and replacing the logo with popular first names.