New York-based Colgate built the "digital twins" - programmed to simulate a real-life consumer - internally to speed up the process of coming up with new and enhanced products, Schildhouse said.

Colgate benefits from robust pricing and productivity initiatives. The company's innovation strategy also bodes well.

Colgate is seeking feedback from the digital twins – programmed to simulate real customers – in a bid to fasten the process of making new products. The simulated customers are reportedly ...