In the highly competitive world of retail and ecommerce, brands must deliver personalized and relevant customer experiences to stay ahead.

Always begin your marketing planning processes by strategically selecting your initial target market and creating detailed ...

Empower the community team to contribute to the marketing strategy in a way that elevates its ideas. Beyond community-building, marketers should consider how the customer journey can be extended or ...

Jill McVicar Nelson explains what the brand has learned from its Super Bowl ads and how it’s facing uneasiness around TikTok’s future. The Dutch fashion retailer’s Omoda Stylist platform leverages ...

100% FDI under the automatic route is permitted in the marketplace model of E-commerce. * The indigenous e-commerce giant Flipkart is poised to raise US$ 1 billion in a new funding round, with its ...

One way to retain customers is through a loyalty program, as explored in an infographic by loyalty and referral marketing company Zinrelo. To say that loyal customers buy more is an obvious statement, ...

Use targeted marketing Create separate landing pages, email marketing strategies, social media accounts, and mobile applications so that you can segment your message. Present your unique value ...

Digital marketing is changing and the industry is trying to adapt whilst accepting the uncertainty. So, let me offer an alternative approach that you could take this year. Invite all the key ...

But creating a successful omnichannel marketing strategy to address this involves many moving parts. To be sure you end up with an impactful end result, you’ll first want to make sure you have ...

Just as positioning is the foundation for everything you do in marketing, your 3Cs research is the foundation for your positioning statement and message strategy. For more on how to do the research ...

Zepto CEO Aadit Palicha forecasts quick commerce reaching a scale comparable to traditional e-commerce by 2025, following a significant revenue increase. Success will depend on exceptional ...

Analyze and adapt: Regularly review the insights generated by your CRM's AI features, and adjust your sales and marketing strategies accordingly. • Empower your team: Provide training and ...